Archives

  • 2016
  • Exterior Signage, Identity, Print, Signage, Website
  • After Belonging: Identity

  • Oslo Architecture Triennale 2016
  • 1/2
  • After Belonging Identity System
  • Custom script allowed for randomized glyphs with varying diacritic marks
  • Printed Handouts for the various Triennale programming
  • After Belonging Curator's Website
  • Triennale Conference, Oslo Opera House, 2016
  • Screenprinted Tyvek Totebags
  • Banners on Karl Johans Gate, Oslo
  • From Sept. to Dec. 2016, After Belonging, the Oslo Architecture Triennale opened to the public, with 2 exhibitions, a publication, and 3 months of various events in Oslo.

    The curatorial idea of ‘After Belonging’ looks at the architectural concept of ‘residence’ in the current state global transitions — from cruise ships as floating cities, to refugee housing and displaced populations — in essence, the condition of not belonging to one place.

    For the graphic identity, we created a typographic world that would be at once universally recognizable and yet unfamiliar. If language you speak defines where you belong, this language belongs to no place.

    The identity employs a modernist typographic base, and uses all of the diacritical marks in the font. We created a script that randomly selects each glyph to maximize combinations. The diacritical marks are the primary identity marker for the triennale, there was no ‘logotype’ file or branded mark. Colors appear as gradient flushes of yellow and grey, highlighting the different components of the triennale programming.

    The identity was deployed over the triennale’s multiple formats — exhibition graphics, signage, print collateral, totebag, and a 400-pg catalog and archive of the triennale with original work and essays.