From Sept. to Dec. 2016, After Belonging, the Oslo Architecture Triennale opened to the public, with 2 exhibitions, a publication, and 3 months of various events in Oslo.
The curatorial idea of ‘After Belonging’ looks at the architectural concept of ‘residence’ in the current state global transitions — from cruise ships as floating cities, to refugee housing and displaced populations — in essence, the condition of not belonging to one place.
For the graphic identity, we created a typographic world that would be at once universally recognizable and yet unfamiliar. If language you speak defines where you belong, this language belongs to no place.
The identity employs a modernist typographic base, and uses all of the diacritical marks in the font. We created a script that randomly selects each glyph to maximize combinations. The diacritical marks are the primary identity marker for the triennale, there was no ‘logotype’ file or branded mark. Colors appear as gradient flushes of yellow and grey, highlighting the different components of the triennale programming.
The identity was deployed over the triennale’s multiple formats — exhibition graphics, signage, print collateral, totebag, and a 400-pg catalog and archive of the triennale with original work and essays.
This is our work is a graphic design studio run by Megan Feehan and collaborators. Our work includes visual identities, publications, exhibitions, print collateral and interactive projects for architecture, art and miscellaneous institutions. We specialize in being design generalists, in not fetishizing technology over communication, and letting experiment and play guide form and format decisions.
Our design process incorporates research, analysis, and genuine curiosity to determine the best outcome with the most impact, whatever the format. Our aim for every project is to produce memorable, meaningful and intuitive communication design. We love the full spectrum of the process — embracing grand concepts and granular production specifications equally.
Our clients include the Oslo Architecture Triennale 2016, Rhode Island School of Design, New Museum for Contemporary Art, Storefront for Art and Architecture, Brown University, David Brooks Studio, Post-Office Architectes, On Stellar Rays Gallery, and Lauren Wegel Architect, amongst others. The studio was founded in New York City in 2013, and is based in lower Manhattan.
2015 © This is our work