• 2014
  • Identity
  • Mic.com Rebrand

  • Mic.com
  • 1/2
  • In redesigning the Mic brand, we avoided anything gimmicky or overtly stylish— their audience was too media-savvy for that. Instead, the new Mic logotype and graphic system had to project their engaged, socially-conscious voice, and feel unpretentious, confident and most importantly: casually smart.

    We mulled over the name a lot — “Mic,” an abbreviation (so Millennial) for ‘microphone.’ We kept coming back to the dot-pattern typically found on microphone icons. The dot also surfaced in the new verticals nomenclature — the sports vertical would be ‘Sports.Mic’, the music vertical would be ‘Music.Mic’ and so-on — and thus the dot became the primary visual element of the brand. The identity extends into dot-matrix typography, and takes on a tech-savvy feeling, something friendly and credible without being authoritative.

    As a whole the new Mic identity is an interlocking system of parts — the main ‘Mic’ logo, the dot matrix-typography, the bold identifying verticals colors, all connected by the dot. The system gives the brand its real visual strength. All the parts of the identity — vertical pages, social media avatars, overall Mic logo—reinforce each other without over-repeating the same graphic mark. In this case, a strong identity is an elegant system of parts that plays out in different platforms, emphasizing Mic’s Millennial aptitude.

  • 2015
  • Website
  • RISD Digital+Media Dept. Website

  • Rhode Island School of Design
  • 2015
  • Identity, Poster, Print, Website
  • Interrupt 3: Language Art Conference

  • Brown University
  • 2015
  • Art Direction, Installation, Poster, Print
  • After Sunset: Poetry Walk

  • Friends of the High Line
  • 2015
  • Website
  • Binder Web Template

  • Self-Initiated
  • 2015
  • Identity, Website
  • Lauren Wegel Architect

  • Lauren Wegel
  • 2014
  • Publication, Website
  • Future Scenarios

  • Rhode Island School of Design
  • 2014
  • Print
  • High Line Art Timeline

  • Friends of the High Line
  • 2014
  • Print
  • Pier 54 Catalogue

  • Friends of the High Line
  • 2013
  • Exterior Signage, Identity, Poster, Print
  • Storefront—Being

  • Storefront for Art and Architecture
  • 2014 – 2016
  • Print, Publication
  • High Line Art Brochure

  • Friends of the High Line
  • 2013
  • Installation, Print
  • NYC 1993 Timeline

  • The New Museum for Contemporary Art
  • 2013
  • Publication
  • Maker Magazine

  • Maker Magazine
  • 2013
  • Print
  • Ms. Foundation 40-Year Timeline

  • Ms. Foundation for Women
  • 2013
  • Poster
  • The Grass-Mud Horse Lexicon

  • Self-Initiated
  • 2013
  • Poster, Print
  • New Museum Mini-Catalogs

  • The New Museum for Contemporary Art
  • 2015
  • Print
  • Friends of the High Line 2015 Calendars

  • Friends of the High Line
  • This is our work is a graphic design studio. Our work includes visual identities, exhibitions, print collateral and interactive projects for art, architecture, and non-profit institutions. The studio was founded in New York City in 2012.

    Our practice emphasizes the use of research and analysis to produce effective, meaningful and intuitive communication for our cultural clients. Our multidisciplinary approach focuses on material and format, with impactful communication being our common goal.

    Our work has exhibited at the New Museum for Contemporary Art, Storefront for Art and Architecture, Brown University, On Stellar Rays Gallery, the 2010 Warsaw Poster Biennial and Typoshow (2013), a poster exhibition traveling throughout China and the US.