Architect Lauren Wegel was looking to share and promote her work in a way that would reflect her quiet, delicate style while assuaging any apprehension about her work being exposed to the public.
For her logotype, we looked for ways that would reflect her strength and precision as an architect, and the subtle beauty of her minimalism. The custom letterpress is a subtle tactile statement rather than loud pronouncement, and expresses her light, exact, and balanced touch. Her name is grayed out, again in line with her preference for the delicate statement.
Similarly, in designing her website, we wanted to present her projects in a minimalist way that showcased her precision and harmony. We found inspiration in fashion editorials, where a strict relationship of images invites the reader to pause and take a closer look at the content. Her work is shown in photographs both cropped and fullscreen in order to create a focus on detail as well as a framing of the work as a whole. The partial advancement of the slideshow images crops the fullscreen images into halves, allowing for details to be focused on and nearly doubling the quantity of images.
This is our work is a graphic design studio.
Our work includes visual identities,
exhibitions, print collateral and interactive projects for art,
architecture, and non-profit institutions. The studio was
founded in New York City in 2012.
Our practice emphasizes the use of research and analysis to produce effective, meaningful and intuitive communication for our cultural clients. Our multidisciplinary approach focuses on material and format, with impactful communication being our common goal.
Our work has exhibited at the New Museum for Contemporary Art, Storefront for Art and Architecture, Brown University, On Stellar Rays Gallery, the 2010 Warsaw Poster Biennial and Typoshow (2013), a poster exhibition traveling throughout China and the US.
2015 © This is our work