Architect Lauren Wegel was looking to share and promote her work in a way that would reflect her quiet, delicate style while assuaging any apprehension about her work being exposed to the public.
For her logotype, we looked for ways that would reflect her strength and precision as an architect, and the subtle beauty of her minimalism. The custom letterpress is a subtle tactile statement rather than loud pronouncement, and expresses her light, exact, and balanced touch. Her name is grayed out, again in line with her preference for the delicate statement.
Similarly, in designing her website, we wanted to present her projects in a minimalist way that showcased her precision and harmony. We found inspiration in fashion editorials, where a strict relationship of images invites the reader to pause and take a closer look at the content. Her work is shown in photographs both cropped and fullscreen in order to create a focus on detail as well as a framing of the work as a whole. The partial advancement of the slideshow images crops the fullscreen images into halves, allowing for details to be focused on and nearly doubling the quantity of images.
This is our work is a graphic design studio run by Megan Feehan and collaborators. Our work includes visual identities, publications, exhibitions, print collateral and interactive projects for architecture, art and miscellaneous institutions. We specialize in being design generalists, in not fetishizing technology over communication, and letting experiment and play guide form and format decisions.
Our design process incorporates research, analysis, and genuine curiosity to determine the best outcome with the most impact, whatever the format. Our aim for every project is to produce memorable, meaningful and intuitive communication design. We love the full spectrum of the process — embracing grand concepts and granular production specifications equally.
Our clients include the Oslo Architecture Triennale 2016, Rhode Island School of Design, New Museum for Contemporary Art, Storefront for Art and Architecture, Brown University, David Brooks Studio, Post-Office Architectes, On Stellar Rays Gallery, and Lauren Wegel Architect, amongst others. The studio was founded in New York City in 2013, and is based in lower Manhattan.
2015 © This is our work