At sundown the evening of April 25, 2015, the High Line hosted the “After Sunset Poetry Walk,” an event that brought together 30 poets who read their poetry over a stretch of twenty blocks of the High Line. Since the event would begin at dusk, we searched for a way to illuminate the darkened atmosphere and provide a way to guide visitors down the High Line to listen to the various poets.
After experimenting with various glowing materials, we created a glowing ring out of orange and pink neon tubes. This would serve as the unifying theme of the experience and suggested a unique kind of sun that rose after sunset. We placed the ring at the steps overlooking Tenth Avenue to serve as a backdrop for where one poet was stationed and read his work.
Wanting to maintain the idea of illumination in the poster and pamphlet that advertised the event, we directed a photo shoot to capture the pink glowing ring at the High Line after dusk. The photo was then used as the poster placed every few blocks along the High Line, and some posters featured screen prints of various poems being read that evening.
This is our work is a graphic design studio.
Our work includes visual identities,
exhibitions, print collateral and interactive projects for art,
architecture, and non-profit institutions. The studio was
founded in New York City in 2012.
Our practice emphasizes the use of research and analysis to produce effective, meaningful and intuitive communication for our cultural clients. Our multidisciplinary approach focuses on material and format, with impactful communication being our common goal.
Our work has exhibited at the New Museum for Contemporary Art, Storefront for Art and Architecture, Brown University, On Stellar Rays Gallery, the 2010 Warsaw Poster Biennial and Typoshow (2013), a poster exhibition traveling throughout China and the US.
2015 © This is our work