At sundown the evening of April 25, 2015, the High Line hosted the “After Sunset Poetry Walk,” an event that brought together 30 poets who read their poetry over a stretch of twenty blocks of the High Line. Since the event would begin at dusk, we searched for a way to illuminate the darkened atmosphere and provide a way to guide visitors down the High Line to listen to the various poets.
After experimenting with various glowing materials, we created a glowing ring out of orange and pink neon tubes. This would serve as the unifying theme of the experience and suggested a unique kind of sun that rose after sunset. We placed the ring at the steps overlooking Tenth Avenue to serve as a backdrop for where one poet was stationed and read his work.
Wanting to maintain the idea of illumination in the poster and pamphlet that advertised the event, we directed a photo shoot to capture the pink glowing ring at the High Line after dusk. The photo was then used as the poster placed every few blocks along the High Line, and some posters featured screen prints of various poems being read that evening.
This is our work is a graphic design studio run by Megan Feehan and collaborators. Our work includes visual identities, publications, exhibitions, print collateral and interactive projects for architecture, art and miscellaneous institutions. We specialize in being design generalists, in not fetishizing technology over communication, and letting experiment and play guide form and format decisions.
Our design process incorporates research, analysis, and genuine curiosity to determine the best outcome with the most impact, whatever the format. Our aim for every project is to produce memorable, meaningful and intuitive communication design. We love the full spectrum of the process — embracing grand concepts and granular production specifications equally.
Our clients include the Oslo Architecture Triennale 2016, Rhode Island School of Design, New Museum for Contemporary Art, Storefront for Art and Architecture, Brown University, David Brooks Studio, Post-Office Architectes, On Stellar Rays Gallery, and Lauren Wegel Architect, amongst others. The studio was founded in New York City in 2013, and is based in lower Manhattan.
2015 © This is our work